Annualized Impact Calculator

Project experiment results to annual business impact

How it works: Enter your experiment results and traffic volume. The calculator will project the impact over a full year, with adjustments for novelty decay and seasonal variations.

Quick Presets

Metric Type

What are you measuring?

Currency

Baseline Value

Revenue per visitor/conversion

Revenue per visitor

USD

Traffic Volume

How much traffic receives this treatment?

Traffic per period

Period

Observed Uplift

The lift from your experiment

Relative Uplift

+5.0 %

The percentage improvement over baseline

Low statistical confidence (p > 0.1)?

Adjustments

Account for decay and seasonality

Effect Retention (Decay)

100 %

100% = effect persists fully, 50% = half the effect remains over time

Seasonality

Seasonality adjustment

If your experiment ran during an atypical period (e.g., holiday season, summer slump), the results may not represent the full year.

This applies a conservative discount: Mild = 5%, Strong = 15%.

No seasonal variation

Enter your baseline value and traffic to calculate annualized impact.

These tools are built with care, but we can't guarantee accuracy for every scenario. If something seems off, please reach out at [email protected] — we'd love to hear from you. We hope these tools help you run better experiments!