The Briefing on Digital Experimentation
Actionable insights, curated case studies, and technical frameworks for product, growth, and experimentation teams. Quality insights, delivered regularly.
What Each Edition Brings You
Each edition gives you a sharp, curated overview of what matters in experimentation and data-driven product development.
- • Deep dives on 1–2 topics that matter to experimentation practice
- • Long-form synthesis with practical implications — not a link dump
- • Real-world case studies from leading product and growth teams
- • Practitioner-written, grounded in hands-on experience
- • Community updates: meetups, events, and opportunities
High-signal. Practitioner-curated. Zero filler.
Why It Matters
Strong teams experiment often, learn fast, and use data to make better decisions. But the landscape evolves quickly—new methods, emerging tools, and lessons from leading teams.
Experimentation Club keeps you sharp.
We're a community of practitioners who share what matters—the insights, frameworks, and upcoming trends that help you grow your craft and make smarter decisions.
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Free Tools for Subscribers
Ultra-simple, high-signal calculators for experimentation practitioners. Free for all during our launch period — subscribe to keep access.
Sample Size
Calculate required sample size for your A/B test with guided presets.
SRM Checker
Detect sample ratio mismatch issues fast with paste-friendly input.
Conversion Lift
Quantify uplift and statistical significance from your experiment results.
Duration Estimator
Estimate how long your experiment needs to run based on traffic.
Annualized Impact Calculator
Project your experiment results to annual business impact. Includes decay modeling, seasonality adjustments, and revenue/conversion tracking.
Background & Team
Our Origin Story
Experimentation Club started as a group of practitioners sharing ideas, challenges, and learnings about how to run better experiments. The newsletter grew from those conversations — designed to give teams practical insights they can apply immediately.
We continue to expand the Club as a space where experimentation professionals learn, connect, and stay informed.
